ABOUT

The Augmented and Virtual Reality interactive experiences, based on our BMW M8 Competition vehicle, were self-initiated projects completed for the announcement and launch event of the vehicle. These were created for guests of the event to experience, showing some of our skills, project work and what the technology can do.

The Augmented Reality experiences consist of three separate animations to highlight some parts of the M8, all designed and created in-house. Holding a tablet device over activation images makes these visible. Meanwhile the Virtual Reality experience includes a realistic digital twin replica of the Beta Lab space, featuring a BMW M8 Competition vehicle, plus a large factory space inspired by real BMW manufacturing plants. All of this was modelled and visualised by the Academy team, with the factory space borrowing items from our 3D asset library. With the headset on the viewer can see the Beta Lab space, before being transported into the factory space in which emphasises the scale of the real-life BMW factories.