ABOUT

In 2022 we were commissioned to support on a large project for the Innovation & Digitalisation team at BMW Group Plant Hams Hall; a drive unit production factory in Birmingham, United Kingdom, for their 2030 Future Vision Animation. The purpose of the project is to communicate the production strategies, digitisation and sustainability efforts, emerging or collaborative technology to assist workers, systems and processes that Hams Hall intends to have operational for 2030 and beyond. This is part of their adoption of the BMW iFACTORY initiative.

Our involvement included the development, creation and execution of a large portion of the future vision video. This included phases such as refining and writing the voice over script, developing storyboards the structure of the animation, re-creating or designing various assets and environments for the animation, plus rendering and post-processing the scenes for our specific project deliverables.

Real life Hams Hall environments and assets that were re-created in 3D for this project include:

• Front car park and entry

• Factory exterior and lake

• Entry foyer

• Inner courtyard

• Uniforms

The environments and assets that were designed and created include:

• Large gallery spaces and display table

• Hams Hall entry foyer (redesigned for a modern look)

• Indoor and outdoor bench seating

• Assembly line, modernised KLT racks and GLT’s

• Autobench and electric drive unit

• Office environment

• Electric truck (graphics provided by Hams Hall)

Images shown are produced by the Academy may not appear in the final version of the animation.