New Academy Branding!

2024, May

Introducing our refreshed Academy branding!

We are excited to show off the work of our Semester 1 Interns, Chloe Leung and Avery Wang, which we are beginning to implement across all of our social media, in-house documentation and all other media.

The updated branding aims to convey the academy’s key characteristics, such as quality, creativity, approachability, diversity, and innovation.

Beginning with colour, our updated branding keeps the blue and red tones but is now joined by hues of violet, orange, and beige. This creates an easy-to-navigate visual identity, allowing individuals to quickly discern our different programs based on their unique colour associations. From warm and soothing tones to vibrant and energising hues, our palette is thoughtfully curated to promote community within the Academy.

The incorporation of graphical elements and text creates a recognisable brand identity. Beyond colour, these elements can be just as powerful. The creation of new ribbon graphics and the introduction of a new font leads us to a refreshed and dynamic visual identity.

Chloe and Avery have done a fantastic job updating our Academy branding, and we are thrilled to be using the new colours, graphical elements, and typeface moving forward.