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Prior to the local launch of the new 2023 BMW i7, a luxury electric vehicle, the Brisbane BMW dealership offered us the opportunity to create some Augmented Reality experiences to help showcase the new vehicle at the launch event. Brisbane BMW gave us early access to the new i7 vehicle so we could photograph and scan the car to use as a reference in our AR experiences.

We designed a set of AR experiences to highlight some of the technology, styling and additional elements that are unique to the i7 vehicle. These included the rear passenger drop down screen, the premium audio system, the geometric patterns and styling queues around the vehicle, and also the exterior design. The intention for emphasising these elements through stylised animations was to create further interest around the vehicle, encouraging viewers to explore the vehicle in more depth and see what it has to offer.