Meet The 2024 Research Team!
2024, March
2024 has started off with a huge bang with our Research Program. We have formally started four new PhD projects, which means four new Research Associates joining the team.
This includes Alexandra Singleton, focusing on Exploring the Unconscious Cognition of Industrial Designers in Multinational Corporations; A BMW Case Study; Jesse Goddard, exploring Automotive Materials and their Impact on User Experience and Perceptions; Yueteng Yu, devoted to Advancing the HMI in Automated Vehicles to Improve Safety and Technology Adoption and Toto Ma, researching Experience-Oriented Tangible Automotive User Interfaces with Smart Materials.
We are very excited about this substantial growth in our research agenda and look forward to updating you on further developments soon.