The Crossroads of Creativity and Strategy: My New Path at the BMW Group X QUT Design Academy

My journey has been all about channelling my passion for design into impactful solutions that not only look great but also drive business growth. From the realm of industrial and fashion design to the intricacies of marketing, I’ve been fortunate to explore it all. And now, I’m excited to share my latest adventure as a Communications Associate at BMW Group x QUT Design!

My fascination with aesthetics and my love for design has always been my guiding lights. While I am currently finishing my double degree in Industrial design and Business at QUT, I simultaneously nurtured my passion for fashion. Working as a fashion designer and brand manager whilst studying full-time might seem like an uphill task, but for me, it was a challenge worth embracing.

Whilst venturing into industrial and fashion design, my creative path is diverse. I worked as a tailor for three years while also freelancing. Delving into photography, graphic design, and rug tufting. Through these diverse creative pursuits, I've developed a well-rounded skill set and a profound appreciation for the ability of creativity to transcend mediums. Moving from tailoring to photography, graphic design, and rug tufting has profoundly enriched my approach to industrial and fashion design. They've moulded me into a multidimensional designer who values both aesthetics and the art of crafting tangible, impactful solutions.

Throughout my academic and professional journey, I have always been drawn to the intersection of design and communication. My industrial and fashion design background has given me a unique perspective on the importance of aesthetics and functionality. At the same time, my experience in marketing has taught me how to effectively communicate various messages.

While I’m undeniably enthusiastic about this role, I’m approaching it with a sense of realism. The fusion of design and communication within the Academy is a challenge I’m meeting with a grounded mindset. The thrill of the opportunity is met with a steady understanding of the responsibilities it entails.

I am particularly excited about this role because it allows me to work with a world-renowned brand like BMW while also being part of an innovative and forward-thinking institution like QUT Design Academy. This new role will challenge me in new ways and push me to grow both personally and professionally. I am grateful for this opportunity and eager to see where this journey takes me.

To wrap it up, I’m Taharah - a design enthusiast, a strategic thinker and now, a Communications Associate at BMW Group x QUT Design Academy. This journey is a testament to the blend that happens when passion and profession align. This new role will challenge me in new ways and push me to grow both personally and professionally. I am grateful for this opportunity and eager to see where this journey takes me!

Taharah Ali
Academy Communications Associate